Simona Pop

Conflux - Web3 UX Unconference · Nov 16, 2023

No description The video features a speaker discussing the human aspects of embracing change, particularly in the context of Web 3 technology. The speaker emphasizes that resistance to change is often rooted in fear of loss and the discomfort of uncertainty. They argue that as creators and designers in the tech industry, it's crucial to be mindful of these human responses and to approach innovation with empathy. The talk explores how the fear associated with change can be transformed into excitement for discovery, stressing the importance of user experience and feedback loops in making transitions smoother for users. The speaker also addresses questions about user resistance and the temptation to replicate familiar experiences instead of innovating. They conclude by highlighting the need for patience and understanding individual differences when introducing new technologies.

Jan Zibelnik

Conflux - Web3 UX Unconference · Nov 16, 2023

No description In this video, Jan, who has a background in cultural anthropology and cognitive science, discusses the intersection of human uniqueness and sameness in the context of user experience (UX) design. He explores how understanding both the individuality and the common cognitive processes of people can be used to create persuasive UX designs that can either enhance user experience or exploit users. Jan emphasizes the ethical considerations in product design, urging designers and developers to avoid deceptive practices. He also provides examples of both positive and negative UX practices in well-known companies and shares resources for designers to learn about using cognitive biases ethically to improve product design.