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A Short Guide to Technical Storytelling I Debbie Soon

ETHGlobalMay 9, 2026

In this talk, Debbie Soon, head of marketing at Privy, delivers a masterclass on technical storytelling — the skill of bridging the gap between how a product works and what it enables. She argues that complexity isn't the problem; the problem is when people don't understand what your product means for them. Using Privy's wallet infrastructure and policy engine as examples, she shows how the same product gets explained differently across five audience surfaces: socials (narrative layer), website (evaluation layer), docs (implementation layer), and trust center (risk/assurance layer). Debbie walks through two concrete translations: converting "hardware-isolated TEEs and key sharding" into "wallets that are secure by design but flexible in practice," and converting "boolean conditions with allow/deny actions" into "programmable behavior where money movement becomes safe, flexible, and predictable by design." She frames this as turning boolean logic into business logic. She closes with three daily principles for better storytelling: start with what changes (not what you built), translate systems into capabilities, and give people language they can repeat — because to make your product scale, you first have to be understood. 00:00 Introduction 00:42 What Is Privy and Why Storytelling Matters 02:30 The Problem: Complexity Isn't Bad, Misunderstanding Is 03:33 What Is Technical Storytelling 04:32 Bridging How It Works and What It Enables 05:22 Two Examples: Wallet Architecture and Policy Engine 06:15 Five Audience Surfaces: Socials, Website, Docs, Trust Center 07:30 Mapping Surfaces to Audiences 08:37 Example 1: Wallet Architecture — TEEs and Key Sharding 09:52 Translating Wallet Tech into "Secure by Design, Flexible in Practice" 11:18 Example 2: Policy Engine — Rules, Conditions, Actions 12:32 Translating Boolean Logic into Business Logic 13:43 Technical Storytelling Is Not Just for Marketers 14:28 Making Ideas Travel from Brain to Market 15:02 Three Principles: What Changes, Capabilities, Repeatable Language 16:41 To Scale, You First Have to Be Understood 17:20 Closing _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 🇫🇷 *Pragma Cannes 2026* Pragma Cannes 2026 was held on April 2nd at the JW Marriott Hotel in Cannes, France and was an in-person summit for builders and leaders in the web3 ecosystem. Watch the full Pragma Cannes 2026 YouTube Playlist here: https://www.youtube.com/playlist?list=PLXzKMXK2aHh5OnsJ95gz7HoI1tLUj3kZr ETHGlobal's Pragma series takes place in cities around the world, and is designed to be a different kind of event. Pragma is a one-stage conference with founders-only on stage, bringing together a small group of curated attendees and speakers to discuss the future of web3 and reflect on the past. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ✅ Follow Debbie Soon X: https://x.com/debsoon ✅ Follow Privy X: https://x.com/privy_io ✅ Follow Kartik Talwar X: https://x.com/TheRealKartik ✅ Follow ETHGlobal X: https://x.com/ETHGlobal Warpcast: https://warpcast.com/ethglobal Website: https://ethglobal.com YouTube: https://www.youtube.com/@UCfF9ZO8Ug4xk_AJd4aeT5HA _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Are you interested in Ethereum development and entrepreneurship? 👉 Sign up for the next ETHGlobal event: https://ethglobal.com/events 🎁 Get exclusive access and perks with ETHGlobal Plus! https://ethglobal.com/plus 📣 Want us to throw an event in your city? Tell us where! https://ethglobal.com/city