Jesse Pollak, Maryam Mazrei, Ryan Hamilton

Base House · Dec 8, 2023

Crypto is defining new categories within the consumer market. Joined by Crowdmuse a platform for multiplayer collaboration on fashion drops and digital IP rights and Slow Rodeo a new type of consumer brand, revealing an exclusive drop in collaboration with Base as a case study to demonstrate onchain revenue mechanisms, supply chain transparency and creator IP attribution. The drop will be available to mint on crowdmuse.xyz on Base network. The video features a discussion on the integration of consumer goods with blockchain technology, featuring speakers Jesse (creator of Bass), Maz from Crowd Muse, and Hamilton from Slow Rodeo. They discuss the potential for collaborative creation in the fashion industry through blockchain protocols and marketplaces that ensure transparency and fair revenue distribution among creators. They highlight the shift from traditional direct-to-consumer models to community-centric approaches where consumers can become collectors and have ownership stakes in brands. The conversation also touches on the challenges of scaling while maintaining a sense of community and involvement among early supporters. A live demonstration showcases how an NFT can be purchased and redeemed for a physical sweater, emphasizing the ease and potential of on-chain transactions for consumer products. The video concludes with thoughts on the future of consumer crypto and its impact on traditional retail models.