Serg Lotz

Conflux - Web3 UX Unconference · Nov 16, 2023

No description The video features Serge, a Web3 founder and builder, discussing the types of users in the Web3 space. Drawing from his experience transitioning from a SaaS background to Web3, he outlines the challenges of user interaction and feedback in this new domain, where traditional methods like interviews are replaced by digital engagements on platforms like Discord and Twitter. Serge shares his observation that many users are more interested in tokens and financial incentives rather than product features or improvements. He identifies four main user groups in Web3: builders (developers and founders), VCs (venture capitalists), farmers (users motivated by financial gains such as airdrops), and the 'lost' (those who try out Web3 due to marketing or influencers but don't fully engage). Serge discusses how some products have successfully targeted these user groups, such as Blur with its airdrop-based strategy and FriendTag with its focus on financial incentives. He also highlights Reddit's approach to seamlessly integrate Web3 technology for their users without them being fully aware of it, which resulted in limited active trading or interaction. Serge concludes by emphasizing the importance of understanding who you are building for and not being swayed solely by feedback from financially motivated users. He suggests that long-term success will come from creating products that offer genuine value beyond financial