Understanding Latinamericans to Design a Local Flavour DeFi Platform by Diego Mazo

Visit the https://archive.devcon.org/ to gain access to the entire library of Devcon talks with the ease of filtering, playlists, personalized suggestions, decentralized access on Swarm, IPFS and more. https://archive.devcon.org/archive/watch/6/understanding-latinamericans-to-design-a-local-flavour-defi-platform/ From El Salvador to Argentina, passing through Colombia, we applied local UX research iteratively with our own methodology TUD "Tropykal User Dive" to define specific financial needs across different countries in Latam. This process has helped us to define a DeFi product designed for the needs of Latinamericans and with a highlighted local flavour. We would like to share our method openly to be replicated in other emerging economies around the world. Speaker(s): Diego Mazo Skill level: Intermediate Track: UX & Design Keywords: multicultural,research,latam, Follow us: https://twitter.com/efdevcon, https://twitter.com/ethereum Learn more about devcon: https://www.devcon.org/ Learn more about ethereum: https://ethereum.org/ Devcon is the Ethereum conference for developers, researchers, thinkers, and makers. Devcon 6 was held in Bogotá, Colombia on Oct 11 - 14, 2022. Devcon is organized and presented by the Ethereum Foundation, with the support of our sponsors. To find out more, please visit https://ethereum.foundation/