Protocol Berg v2: Ira Nezhynska - Turn strangers into early adopters who don't understand your tech

This design workshop is for developers-turned-founders who are launching their product to market and want to set it up for successful early adoption among non-technical users. After a few exercises and a bit of theory, you'll leave home fully equipped with tactics and knowledge to: - communicate your hyper-complex product with clarity to those who don't (and don't need to) understand your tech in order to start using it daily and refer it to their friends - differentiate your product not with the features (aka, tech race) but through user aspirations and what matters in their lives - use symbols and styles to trigger a wider range of emotional and sensorial responses from the first interaction moment. This workshop is a blend of product reputation reverse-engineering, user research, storytelling and visual communication. Please, note, that this workshop is NOT for those who: - are deep in the lab/experimentation mode and are not emotionally ready to turn their tech innovation into a product on the market. - are developing dev tools. Protocol Berg v2 12-13 June 2025 Berlin https://v2.protocol.berlin