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Katana - Sam

LivepeerTVThu, Oct 10, 2024, 04:55 AM · 05:19

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Transcript

So my name is Sam, and I am the CEO of Katana. And I want to start by talking about Lauren. So Lauren is the head of content marketing at a company called Rally. They have a B2B SaaS software. And Lauren manages Rally's social media channels.

And for Rally, she puts out tons of webinars, blogs, podcasts, and whatnot. And among her best performing content are video clips like this one, which get tons of engagement, which leads to tons of leads for Rally's go-to-market team. Unfortunately, although video tends to perform pretty well, every good performing video post that she does, she's looking at spending hours in front of Adobe or some other editing program. And so although video is her best performing type of content, she doesn't do nearly as much as she'd like because of the time and effort involved to edit and produce video. So that's where Katana comes in.

So with Katana, the high level idea is to automate most of the heavy,

Automatic transcript — names and jargon may be misspelled.