ETHTokyo · Sep 8, 2024

This talk will discuss the principles on how to manage businesses as a DAO. The video presents a guide on effective business management and building successful organizations, especially within the Web3 and DAO spaces. The speaker, who has extensive experience working with numerous teams, highlights three key areas that successful companies excel in: internal cohesion, user and market research, and resource management. The video discusses the importance of aligning team goals and processes, understanding user needs to create valuable products, and managing resources wisely in an uncertain economic climate. The speaker emphasizes creating a clear mission statement and values, documenting standard operating procedures, utilizing tools like Note and Vote for efficient decision-making, conducting user research to build trust with stakeholders, and implementing treasury policies for financial management. The talk also covers how to stand out in a crowded market, reduce running costs to minimize the need for external investment, and identify undervalued opportunities as an investor. Agile sprints are suggested as a method for organizing team efforts towards achieving goals. Lastly, the speaker offers access to their biweekly newsletter via a QR code for insights into their organization's transparent operations and progress updates. The goal is to encourage the creation of organizations that are beneficial to humans while being economically viable.

Boyana Mecheva

Conflux - Web3 UX Unconference · Nov 16, 2023

No description The video features Bojana, a user researcher discussing the importance of formulating unbiased findings and insights in the design process. She emphasizes the tendency for designers to be influenced by what they hope to be true about their products, which can lead to overlooking actual user needs. Using examples from her work with clients in the Web3 space, she illustrates how research helped pivot product designs to better meet user expectations. One case study involved an escrow protocol for online transactions of physical goods, where the perceived value and quality of items significantly impacted user decisions. Another example highlighted a peer-to-peer lending platform's need for clear information to help users make attractive lending offers. Bojana concludes by stressing the importance of recognizing additional user needs and avoiding costly mistakes by staying grounded in research findings rather than assumptions or desires. She briefly touches on how she communicates the value of research within organizations before wrapping up her talk.