Stable Summit · Jul 12, 2024

What to Expect When You re Expecting (A Stablecoin) The video presents insights into the development and marketing strategies for launching a stablecoin in the DeFi space. It begins with the concept of the stablecoin trilemma and the importance of both design elegance and go-to-market strategies. The presenter emphasizes that attention leads to liquidity, which in turn attracts more attention—a cycle critical for Total Value Locked (TVL) growth. The core of the presentation is the 'signal waterfall' framework, which outlines how different groups within the crypto ecosystem influence each other when adopting new projects, particularly stablecoins. This hierarchy starts with philosopher builders (influential thought leaders), followed by venture capitalists (VCs), DeFi builders and apps, crypto institutions (like centralized exchanges), DeFi 'degens' (DeFi enthusiasts who are often early adopters), and finally, general consumers who provide long-term value. The speaker advises on how to engage these groups effectively, leveraging their endorsements to bootstrap a project's visibility and credibility. For engaging with VCs, specific questions are proposed that projects should ask potential investors regarding their investment thesis, stage preference, ticket size, fund structure, added value, portfolio synergies, and network benefits. From an investor's perspective, evaluating a stablecoin project involves assessing asymmetrical information edges such as team quality,